Research
Financial Marketing UK has partnerships with key specialist research providers. We can provide large discounts on cutting-edge learning from various financial services sectors.
Mobile Banking and Payments
This report assesses the role of the mobile phone as a banking device as well as a payment function. The fact that there are more mobile subscribers in the world than fixed line subscribers should present a fantastic opportunity for mobile banking.
Debit Cards as Profit Drivers
The debit card is at the heart of a customers relationship with a bank. The new edition of this industry standard presents debit card best practice in one definitive publication.
The Branch is Back - 21st Century Banking Success
The branch is well and truly back as the lead delivery channel and is once again the subject of major development spend. This report reviews the state of branch banking across the world and presents case studies of industry leading innovation.
The Business Case for Mobile Banking
Customer retention is the key to success in these recessional times and Web 2.0, or social media is the killer application in delivering a personalised and cost effective service. User generated content such as blogs, social networking sites and podcasts are already used by over 40% of the global e-community, with a staggering 54% of surfing time spent on these sites. With so much potential customer contact can you afford to be left behind?
Social Media in Financial Services
This report assesses the changing role of social media in cards and payments, retail financial services and wealth management. Far more than any other medium, social media (also referred to as Web 2.0 and User Generated Content) with its emphasis on interactivity and collaboration gives consumers a platform for their voice to be heard. It allows for an incredibly high level of engagement, important for an industry that was for a long time focused on improving customer service through incremental operational improvements.
The Revolution in Self-Service Channels
With the increasing awareness of the digital revolution (Lord Carter’s report – ‘Digital Britain’ confirms that political attention is now being paid to the digitalisation of households throughout the UK), The Revolution in Self-Service Channels in the Financial Services Market report analyses the growth of consumer self-service channels in key areas of the Financial Services market.
Branding and segmentation in Wealth Management
This new report sets the benchmark in the strategy and practice of attracting, servicing and retaining wealth management clients. It includes: the role of new web technology in attracting clients, the rise of the boutique practice and the family office, and strategies for banking customers in emerging wealth markets. Case studies including; Barclays Wealth, Credit Suisse, HSBC, Rothschilds and Route Group
Segmentation in financial services
At the heart of any customer relationship management (CRM) programme is the effective segmentation and profiling of customers allowing institutions to serve increasingly finer segments more profitably.
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